VP Plants

VP Plants is a plant distributor specialising in the sourcing and supply of greenery for retail, hospitality and interior projects.

For VP Plants, we developed a visual identity that brings clarity and structure to a logistics-led business. The aim was to translate scale and reliability into a calm and consistent brand system that works across all touchpoints.

The identity is built on restraint. Typography, layout and spacing define the system, with a focus on function over decoration. The result is a clean and adaptable visual language that supports both operational use and brand recognition.

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